Si Ji Min Fu Roast Duck Restaurant









































Four Seasons Minfu Hujialou Store occupies 1,280 square meters in the prosperous Central Business District, surrounded by office buildings and lively residential areas. Under the constantly upgraded brand strategy, the interior and exterior of IN.X has created a miniature universe in a limited space-mountains, rocks, trees, stars, and coasts are all faintly emerging. Compliments in turn, the Four Seasons Minfu brand space experience Upgrade again in the new design breakthrough.






In this space design, the designer Wu Wei put the roughness to a great extent. The densely arranged bluestones powerfully envelop the entire door, and silently pay tribute to all those who pass by it. No one can ignore it. The sense of shock—whether it's a rock cut through or a magnificent coast lined with wave-breaking blocks, you can just imagine it.



To reach the entrance of the new store, you need to walk a little west along the narrow road towards Junnan Lane. Although the original store door is very large, it lacks the ambitions of the willows, and the opening towards the south makes it unobtrusive. Therefore, the designer changed the door head to a narrow door and rotated it to a certain angle to the south, so all the traffic and people entering the alley can be attracted by the door head. The bold use of dark stone makes the regular building structure more powerful. Entering through a narrow door is an expedition to leave the city temporarily.



The waiting area on the first floor ushered in a huge "hand-made sculpture"-this surface is entirely made up of randomly spliced ​​wooden slats on the construction site, leading the line of sight to the second floor space. Countless material monomers together form a circuitous upward path, and the "upstream" coarse ore force entraps a full sense of movement, declaring the independence and uniqueness of space to all those who step into it.



After many times of corrosion and "splashing color" experiments, the designer team produced a kaleidoscope of "splashing color" effect copper plates on site, which are widely used as facade materials in the space. The turquoise color patterns change endlessly, like a surging lake bottom. It is also a great freehand mountain range.



Under the blue-purple light rendering, moving up the escalator is like traveling through a fascinating illusion passage, the rough and primitive nature releases its vitality.






The open and scattered seating area is located on the second floor of the space. On the one hand, the regular layout makes the space complete, and on the other hand, there is a sense of noisy caused by the dense arrangement of dining places.



As a result, the designer placed a long and narrow landscape in the center of the entire space. The upper and lower sides are wrapped by bluestones that are consistent with the door, presenting the effect of ink painting with natural changes in depth. Leave a long, narrow and lush "landscape" in the middle, where the lush greenery and dark gray stone form a strong visual contrast, which makes the landscape more relaxed and lush.



The plant landscape "framed" by the stone coincides with the axis of the Chinese landscape painting, like a dynamic painting welcoming guests in the space, which not only becomes a transparent natural partition, but also serves as the center of the space to plan the surrounding seating area into a coherent circle. With moving corridors, the overall sense of space and regional planning are clear and clear.



Around, the "splashing color" copper plates rhythmically drive the vitality of the space. A large number of chopped firewood piles up to form a undulating mountain shape, entering the metal hollow niche and appearing as part of the facade-the illusion color that diffuses from the first floor. Gradually fade, the simple earthly fireworks return little by little. Plants re-growth, the smoke rises up, the lights are low, the voices are friendly and noisy, and the fireworks are full of scenes.







On the infinitely simple and natural background, the use of artistic techniques, materials, and lighting to "shijin and color" is an ingenious technique that makes the entire restaurant space unique.



Traditional terrazzo and bold red knots are appropriately embellished in the space, and brilliant lights are continued on the second floor; the wine cellar is illuminated, and the sense of clarity makes it particularly charming in the plain space; the red and green lights restrained the outline of the original elegant In the public area, the exhilarating sense of the times and the calm and elegant harmony blend together...



The light and shadow changes in the entire space and the swaying plants breathe and grow. The flowing vitality continues to bring surprises. Traditional materials and even seemingly useless old objects exude brilliance after remodeling, coming to us from the forgotten place, even more than pure contemporary More attractive, the new space seems to be the proof of the simplicity, and their value can be tapped to this point.





Four Seasons Minfu has been a mature catering brand in Beijing for 14 years. Faced with an increasingly younger customer base and diversified catering needs, it is imperative to step out of the once "safe zone". IN. The strategic catering design inside and outside the X house re-establishes the recognition and stickiness of diners with the constantly upgraded brand image, and is more closely connected with the new catering, social and urban needs. Four Seasons Minfu is moving towards the “re-definition” of mass catering Take a step of exploration.





项目地点:中国 · 北京

项目面积:1350 ㎡ 




设计团队:贾琦峰 刘晨阳 贾晨娟

室内陈设:金升旭 宋江丽 应哲光






Project data

Project name: Four Seasons Manfu Roast Duck Restaurant · Hujialou

Interior design: IN.X

Chief designer: Wu Wei

Website :www.inxid.com

Project area: 1350 square meters

Design team: Liu Chenyang, Jia Qifeng, Jia Chenjuan

Interior furnishings: Jin Shengxu, Song Jiangli, Ying Zheguang

Lighting design: Zhu Haiyan

Landscape design: Wilderness Botanic Garden

Project Photography: Zheng Yan

Project planning: LELE Brand Strategy