传统餐饮品牌一成不变的空间形象像一把双刃剑，固定的符号记忆后很难在快速成长的市场里“应万变”。IN.X屋里门外策略餐饮以“千店千面”重新定义了品牌空间策略，更精准的基因把控带来更自由的空间视觉，让“变”和“不变”成为赢得市场和食客的两张王牌。

The immutable spatial image of traditional catering brands is like a double-edged sword, and it is difficult to "respond to ever-changing" in a fast-growing market after a fixed symbol memory. IN.X's indoor and outdoor strategy catering redefines the brand's spatial strategy with "thousands of stores and thousands of faces". More precise genetic control brings more freedom of spatial vision, and makes "change" and "unchanged" become the winning market and Two trump cards for diners.

项目信息

项目名称：大鸭梨成都远大店    

项目地点：中国 · 成都

项目面积：1500 ㎡ 

室内设计：IN.X屋里门外设计    

公司网站：www.inxid.com

设计主创：吴 为 

设计团队：贾琦峰 刘晨阳 贾晨娟

室内陈设：应哲光 金升旭 宋江丽 

项目摄影：郑焰

项目策划：楽品牌策略机构  

Project information

Project location: Chengdu, China

Project name: Da Ya  Li Roast Duck Restaurant

Design company: IN • X

Chief designer: Wu Wei  (www.inxid.com)

Design Team: Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang, Song Jiangli

Design area: 1500m²

Completion time: August 2021

Photography: Zheng Yan

Project planning:  Lele Brand Strategy