四季民福·北京马连道店

四季民福

Si Ji Min Fu Restaurant

北京马连道店

Words

四季民福

Published

07-09-2021

Design

IN.X

在道路与住宅密集排布的马连道区域，全新的空间无论作为面向周边人群的新餐饮场所，还是作为接续旧建筑的更新尝试，它都以最节能、最高效的方式在快速更新后提供了现在的诸多可能性。

In the Maliandao area where roads and houses are densely arranged, whether as a new dining place for the surrounding people or as a renewal of the old building, the brand-new space provides many possibilities at present after rapid renewal in the most efficient way.

高速的城市化进程已经让人们习惯于狭小拥挤的餐饮空间，当我们以在“网红店”争得一张小桌为乐时，四季民福拿出了另外一种可能性，在创造颠覆性的舒适就餐体验的同时，新空间以适度的切入点完成了对老建筑的彻底更新，建筑旧影成为了构建新场所的一部分基因，在迭代中获得1+1远大于2的效果。

The rapid urbanization process has made people accustomed to small and crowded dining spaces. When others are striving to get a small table in the "net celebrity shop", Siji Minfu came up with another possibility, creating a remarkably comfortable dining experience, as well as completing the renewal of the old building from a moderate starting point. The old trace of the building has become a part of the gene in the construction of the new place, and the effect of 1 plus 1 is far greater than 2 in the renewal project.

四季民福作为成熟的京城餐饮品牌已经走过了14年，面对年轻化程度越来越高的客群和不断多元化的餐饮需求，走出曾经的“安全地带”势在必行，IN.X屋里门外策略餐饮设计以不断升级的品牌形象重新建立食客的认知与粘性，和新的餐饮、社交、城市需求更紧密地连结，四季民福正为大众餐饮的“再定义”迈出探索的一步。

As a mature catering brand in Beijing for 14 years, Siji Minfu is facing an increasingly younger customer group and diversified catering needs, it is imperative to step out of the safe zone. IN.X adopts the strategic catering design method to re-establish the recognition and stickiness of diners through the constantly upgraded brand image. Closely connected with the new catering, social and urban needs, Siji Minfu is moving towards and exploring the redefinition of public catering.