▲点击观看项目视频

作为海鲜类餐饮品牌的代表，徐记海鲜凭借其精良的出品在餐饮江湖拥有了一席地位，在市场新需求的催化下一方面高速向前发展，另一面则要将根系扎得更牢更实。以“策略餐饮”为设计理念的IN.X屋里门外正是通过万象天地店将品牌基因进行全新的强化和升级，在此基础上，吴为又以西安城市与地域风貌为品牌基因加持，使新空间的差异性与在地性兼顾，它也将作为徐记海鲜的全新名片，交至新老食客的手中。

As a leading representative of seafood catering brands, Xuji Seafood has a position in the catering arena with its excellent products. Under the catalysis of new market demands, on the one hand, it is developing rapidly, and on the other hand, it needs to root its roots more firmly. Reality. With the design concept of "Strategic Catering" as its design concept, IN.X has completely strengthened and upgraded its brand genes through the Vientiane Tiandi store. , so that the difference of the new space and the locality are taken into account, and it will also be handed over to the new and old diners as a brand-new business card of Xuji Seafood.

项目信息

项目名称：徐记海鲜西安万象天地店

项目地点：中国 · 西安

项目面积：960 ㎡

室内设计：IN.X屋里门外设计   

设计主创：吴为

公司网站：www.inxid.com

室内陈设：金升旭 应折光 宋江丽 

设计团队：贾琦峰 刘晨阳 贾晨娟

灯光设计：朱海燕

装置设计：林丽琼

项目摄影：郑焰

项目视频：肖石明

项目策划：楽品牌策略机构

文案策划：NARJEELING那几岭

Project Name: Xuji Seafood Xi'an Wanxiang Tiandi 

Project Location: Xi'an, China

Project area: 960 ㎡

Interior design: IN.X interior and exterior design

Designer: Wu Wei

Company website: www.inxid.com

Interior Furnishings: Jin Shengxu, Ying Refraction, Song Jiangli

Design Team: Jia Qifeng, Liu Chenyang, Jia Chenjuan

Lighting Design: Zhu Haiyan

Installation Design: Lin Liqiong

Project Photography: Zheng Yan

Project Video: Xiao Shiming

Project planning: Le Brand Strategy Agency

Copywriting planning: NARJEELING