徐记海鲜

Xuji Seafood

 

西安万象天地店

 

 


Words 

by

徐记海鲜

Published 

on 

16-2-2022

Design

by 

IN.X

 

 

 

 

 

 

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海不辞水,故能成其大

山不辞土石,故能成其高

——《管子》

 

从内陆发展壮大走过辉煌22年的徐记海鲜拥有一部精彩的硬核发展史,从22年前以“活海鲜”破局穿越中国餐饮的蛮荒时代,到今天遍布全国的50余家直营店,徐记的招牌在一次次改革和挺进中被不断擦亮。2021年11月,徐记海鲜西安万象天地店款款登场——由IN.X屋里门外设计师吴为操刀完成空间设计,而这一次借由空间完成的颠覆以往的品牌升级将徐记海鲜置入了更浩瀚的故事背景中。

Xuji Seafood, which has grown and grown inland for 22 years, has a wonderful hard-core development history. From 22 years ago, it broke through the wild era of Chinese catering with "live seafood" to more than 50 directly-operated stores all over the country today. , Xu Ji's brand has been continuously polished in the reforms and advancements. In November 2021, Xuji Seafood's Xi'an Wanxiang Tiandi store will debut - the interior and exterior designer Wu Wei of IN.X completed the space design, and this time, the subversive brand upgrade completed by the space will make Xuji Seafood Into a broader story background.

 

 

01

寻找

追根溯源,以魂写神

Look for

Tracing back to the source, writing the spirit with the soul

 

北方土地苍茫凛然,粗粝砖石筑城,孕育泱泱子民。溪流之于北方城市总是稀少,于是平原簇拥着城市向无尽处奔跑,直到与茫茫大海相接续,巨浪与大地竖起堤岸做旌旗,礁石与浪潮共绘图腾,人们探索海洋,从一无所知到不可穷尽——这是两个世界的文明际会,大可到山河涌动,小可至一间餐厅日夜升腾的烟火。

The land in the north is vast and awe-inspiring, with rough brick and stone fortifications, nurturing the people of Yangyang. Streams are always rare in northern cities, so the plains surround the cities and run endlessly, until they connect with the vast sea, the waves and the earth raise the embankments as flags, the reefs and the waves are drawn together, people explore the ocean, from nothing. There is no end to what you know - this is the meeting of civilizations between two worlds, ranging from the surging of mountains and rivers to the fireworks that rise day and night in a restaurant.

 

于是,设计师为徐记海鲜在960㎡的空间里绘制了一个深邃灵动的“大背景”——壮阔海岸绵延伸展、深蓝海水流深、北方城池巍巍驻立。浩然背景之上,人群灵动、谈笑声与海水鼓动的泡沫声交织、灯光温柔泼洒、三餐如约开席。

海洋、城市、烟火交融成徐记海鲜的魂,那便将这魂写作神,为空间加冕。

Therefore, the designer drew a deep and flexible "big background" for Xuji Seafood in the space of 960 square meters - the vast stretch of coast, the deep blue water, and the towering northern city. On the background of Haoran, the crowd is smart, the chatter and laughter are intertwined with the foaming sound of the sea water, the lights are gently splashed, and the three meals are held as scheduled.

The sea, the city, and the fireworks blend into the soul of Xu Ji Seafood, then write this soul as a god and crown the space.

 

 

02

演绎

收放自如的“大烟火气”

deduce

The "big fireworks" that can be freely retracted

 

在徐记海鲜的空间景观里,海洋与大陆的交汇被巧妙地呈现出来。屋面在垂直方向被剖为四层,彼此交叠错落,再以大流线布满整个天花,交叠处埋入灯带勾勒,“奔流”然后在视线尽处消失——绵延海岸悬浮于头顶,白色浪潮则凝固为灵动蜿蜒的照明系统,巨幅海洋背景转化为空间雕塑,将一切笼于其下。

In the spatial landscape of Xuji Seafood, the intersection of the ocean and the continent is subtly presented. The roof is divided into four layers in the vertical direction, overlapping each other, and then covering the entire ceiling with large streamlines, where the intersection is embedded with light strips to outline, "running" and then disappearing at the end of the line of sight - the stretch of coast is suspended overhead , the white wave solidifies into a flexible and sinuous lighting system, and the huge ocean background transforms into a space sculpture, which cages everything under it.

 

相比之下,城市肖像磅礴粗粝,“墙垣”与“巨柱”撑起海洋屋面,纹理粗犷的超薄石材立面简素古朴,卸掉了一切修饰回归初生。海岸的“浪潮”灯带倒挂洗墙,与地面灯光布局遥相呼应,重构一幅山海城池的叠加画作。

In contrast, the city portrait is majestic and rough, the "walls" and "giant pillars" support the ocean roof, and the ultra-thin stone facade with rough texture is simple and simple, removing all decorations and returning to its original life. The "wave" light strip on the coast is hung upside down to wash the wall, echoing the lighting layout on the ground, reconstructing a superimposed painting of mountains and seas.

 

海岸、城郭已在,接下来设计师的手法由大刀阔斧转向细腻适度,海水与烟火被一寸一寸灌注。宁静纯粹的蓝是空间荡漾的灵魂,静谧又带两分魅惑引人入胜。异形酒窖“浸泡”在蓝色中,作为进入餐厅的动线开端将情绪直接带入高潮。

The coast and the city are already there, and then the designer's approach changed from drastic to delicate and moderate, with seawater and fireworks being injected inch by inch. The tranquil and pure blue is the rippling soul of the space, which is serene and charming. The alien wine cellar is "soaked" in blue, and as the beginning of the flow into the restaurant brings the mood directly to the climax.

 

蔚蓝幕墙前,剥蚀感金属板包裹整个吧台区,仿佛在海水中敲击出深沉有力的空间鼓点。以体块和面演绎功能区的设计为时髦的当代感与最深远的怀旧找到了一个恰当的融合点,场所因此而拥有极大的宽容度,既宣读历史,亦承载未知。

In front of the azure curtain wall, the eroded metal plate wraps the entire bar area, as if hitting a deep and powerful space drum in the sea. The design of the functional area with volume and surface has found an appropriate fusion point for the modern sense of fashion and the most profound nostalgia. Therefore, the place has a great tolerance, not only reading the history, but also carrying the unknown.

 

红色鲸尾雕塑拍掀起热闹缤纷的浪花,空间由静转动,散座区有节奏地排列,巨幅纤维艺术将奇幻繁盛的深海生态微缩,想象尽可驰骋。

The red whale tail sculpture shot set off lively and colorful waves, the space turned from stillness, and the scattered areas were arranged rhythmically. The huge fiber art miniatures the fantastic and prosperous deep-sea ecology, and the imagination can gallop as much as possible.

 

水磨石与木质条栅为包间营造稳定的安全感,屋面延续空间整体的流线构型,灯光从高处温柔泼洒,人间烟火的暖意里又多了一层博大辽阔。

Terrazzo and wooden grilles create a stable sense of security for the private room. The roof continues the overall streamlined configuration of the space. Lights are sprinkled gently from a height, and the warmth of fireworks in the world adds another layer of expansiveness.

 

 

03

策略餐饮

品牌基因的城记

Strategic Catering

The Story of Brand Genes

 

作为海鲜类餐饮品牌的领军代表,徐记海鲜凭借其精良的出品在餐饮江湖拥有了一席地位,在市场新需求的催化下一方面高速向前发展,另一面则要将根系扎得更牢更实。以“策略餐饮”为设计理念的IN.X屋里门外正是通过万象天地店将品牌基因进行全新的强化和升级,在此基础上,吴为又以西安城市与地域风貌为品牌基因加持,使新空间的差异性与在地性兼顾,它也将作为徐记海鲜的全新名片,交至新老食客的手中。

As a leading representative of seafood catering brands, Xuji Seafood has a position in the catering arena with its excellent products. Under the catalysis of new market demands, on the one hand, it is developing rapidly, and on the other hand, it needs to root its roots more firmly. Reality. With the design concept of "Strategic Catering" as its design concept, IN.X has completely strengthened and upgraded its brand genes through the Vientiane Tiandi store. , so that the difference of the new space and the locality are taken into account, and it will also be handed over to the new and old diners as a brand-new business card of Xuji Seafood.

 

 


项目信息

项目名称:徐记海鲜西安万象天地店

项目地点:中国 · 西安

项目面积:960 ㎡

室内设计:IN.X屋里门外设计   

设计主创:吴为

公司网站:www.inxid.com

室内陈设:金升旭 应折光 宋江丽 

设计团队:贾琦峰 刘晨阳 贾晨娟

灯光设计:朱海燕

装置设计:林丽琼

项目摄影:郑焰

项目视频:肖石明

项目策划:楽品牌策略机构

文案策划:NARJEELING那几岭

 

Project Name: Xuji Seafood Xi'an Wanxiang Tiandi 

Project Location: Xi'an, China

Project area: 960 ㎡

Interior design: IN.X interior and exterior design

Designer: Wu Wei

Company website: www.inxid.com

Interior Furnishings: Jin Shengxu, Ying Refraction, Song Jiangli

Design Team: Jia Qifeng, Liu Chenyang, Jia Chenjuan

Lighting Design: Zhu Haiyan

Installation Design: Lin Liqiong

Project Photography: Zheng Yan

Project Video: Xiao Shiming

Project planning: Le Brand Strategy Agency

Copywriting planning: NARJEELING

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