胡大饭馆·北京簋街总店

胡大饭店

Hu Da Restaurant

北京簋街总店

Words

胡大

Published

2021-09-01

Design

IN.X

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簋街游人如织，在胡大热闹的牌匾下动辄等位两三个小时，早已是种时髦。

Crowded with tourists, It has already become a trendiness in Gui Jie Street to wait for two or three hours under Hu Da's signboard.

20年来，胡大作为与簋街互生共荣的餐饮品牌已经成为一张代表簋街，甚至代表北京的餐饮名片。面对不断迭代的未来客群以及区域、城市对餐饮文化的新需求，胡大必须完成升级以保证更持久的生命力。

In the past 20 years, Hu Da, as a catering brand that co-exists with Guijie Street, has become a business card representing Guijie and even Beijing. Facing the future ever-changing customer group and the new needs of regional and urban culinary culture, Hu Da has to complete the upgrade to ensure a more lasting vitality.

餐饮策略三部曲是设计师吴为针对成熟餐饮品牌提出的一套设计策略，它帮助品牌有针对性地通过空间升级完成品牌升级，进而实现为成熟品牌持续赋能的价值。

The catering strategy trilogy is a set of design strategies proposed by the designer Wu Wei for mature catering brands. It helps brands to complete brand promotion through space upgrading in a targeted manner, and then adds sustaining value for mature brands.